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Xixiangfeng Group
Ride-Hailing Leasing
Automobile Operating Leasing
An Overview of Xixiangfeng's Business
Over years of development, Xixiangfeng Group has established a leading position in the automotive financing and leasing market. Collaborating with upstream and downstream partners, the Group has introduced innovative industry models such as "rent-to-own" "29-minute car delivery" and "one-stop customer service."It successfully covers second- and third-tier cities nationwide, with over 89 direct sales stores across 25 provincial regions, providing solutions for over 220,000 customers.
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In 2018, Xixiangfeng Group established Fujian XiDi Automobile Service Co., Ltd., forming a deep partnership with the DiDi platform. It has set up service centers in 25 provincial regions across the country, offering operational ride-hailing vehicles through rental and sales models. The Group enhances operational efficiency through driver training and comprehensive vehicle usage support, maintaining a consistent rental rate of 92%.
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Riding the wave of digital transformation, Xixiangfeng Group launched the "Yueye Rental" platform, focusing on flexible and diverse car rental services. These services cater to corporate events, business trips, exhibitions, and personal travel needs, with over 200 rental service points established across 80+ cities nationwide.
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In 2023, Xixiangfeng Group obtained a license for used car exports, actively developing export businesses focused on parallel exports of nearly new cars, retired lease vehicles, modified cars, and custom vehicles.
The Group has successfully expanded into over 18 countries and regions, including Kazakhstan, Southeast Asia (e.g., the Philippines), and the Middle East, with plans to further explore markets in Russia and Africa.
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Data Highlights
2473.HK
(Stock Code)
Listed in Hong Kong in 2023
220000+
Total Customers Served
133
Branches and Subsidiaries Nationwide
25
Provincial Regions Covered
6000+
After-Sales Service Centers Nationwide
89+
Nationwide Direct Stores
1194+
Employees Nationwide
As a pioneer in the industry, Xixiangfeng focuses on second- and third-tier cities and below.
To date, the Group has established 89 direct stores across 25 provincial regions, with over over 6000 collaborative after-sales service centers nationwide.
The used car export business has successfully expanded to 18 countries and regions, including Asia, Central Asia, the Middle East, Southeast Asia, and Africa.
Eighteen Years of Profession
Since 2007, we have successfully helped over 220,000 users resolve their vehicle needs.
Manufacturer-Direct Vehicle Supply
Over 18 years, the Group has established strong relationships with more than 20 domestic automotive manufacturers, securing direct access to popular models.
Professional Vehicle Selection
With 18 years of industry expertise and stable funding, the Group ensures access to high-quality, cost-effective, and reliable vehicles.
Diversified Funding Portfolio
Over 18 years, the Group has accumulated a wide range of financing channels, including automotive manufacturer finance, banks, commercial leasing, trust funds, and state-owned supply chains.
Robust Funding Integration
Financial cooperation platforms can be integrated within a week.
Nationwide Direct Stores
Fully direct-operated, with no franchises, integrating online platforms with offline channels to ensure consistent service quality nationwide.
Top-Tier Vehicle Turnover
With strong business activity and market influence, the Group maintains a vehicle turnover rate of 13 days for new cars.
Superior Risk Control
Intelligent credit evaluation, professional teams, and scientific models enable comprehensive risk control across all stages.
Customer Stories
From Virtual Battlefields to the Steering Wheel of Life: The Rebirth Journey of Post-2000s Gamers
In an old house in the countryside of Putian, Fujian, there lives a "gaming genius" — earning tens of thousands of yuan a month through esports, controlling the outcomes of the virtual world with his fingertips. Yet when his peers were moving to cities to settle down one after another, this young man chose to stay in his hometown. His story is far more dramatic than any game.In this episode of "Happy Encounter User Endorsement", let’s get close to Xiaobai, a post-2000s gamer, and feel the unknown story behind his journey from the virtual battlefield to taking control of his life.The Price of Gullibility: A Storm Planted by a "Friend"Young loyalty cost Xiaobai a heavy price. He once lent his bank card to a so-called friend, unaware that the latter would use it for fraud. Overnight, his savings were wiped out, and he was swamped with debts. "After this incident, every time I saw my parents, I felt a deep sense of guilt and remorse. I realized that life is no match for games — if you fail in a game, you can start over, but if you fail in life, you might not get a second chance." This misfortune shattered Xiaobai’s esports dream and made him see the gap between reality and virtuality: a lost game can be replayed, but a wrong step in life may take years to make up for.From Virtual Battlefield to Real LifePutting down the mouse and keyboard, Xiaobai began to learn live-streaming e-commerce on short-video platforms. Though he started slowly, every step was steady. The days of repaying debts taught him to be thrifty and also sparked his obsession with "having his own car". However, his credit issues stood like a high wall in his way. Until one day, he came across Xixiangfeng Group’s car purchase plan on a short-video platform. "I was worried that my qualifications might prevent me from buying a car, but later I learned from short videos that Xixiangfeng had such a solution." He then tried his luck at Xixiangfeng in Fuzhou and passed the review. On the same day, he drove his new car back from Fuzhou.The Warmth in Details Touches the Heart MostWhen talking about his car purchase experience, Xiaobai couldn’t help but praise it. Even though he arrived at the store late at night, the salesperson patiently explained the plans, helped him choose a model, and stayed busy until past 1 a.m. "Their service was great. They first took us to the lounge to rest and offered us water. Then they asked if I had a favorite car, so I looked around, picked this one, and they presented me with various plans." This responsible attitude made Xiaobai, who once sought comfort in the virtual world, feel reliable support in reality for the first time.Step on the Gas and Drive Toward a New LifeWith a new car, Xiaobai also set new life goals: renovating the old house and accompanying his child in studies. Xiaobai, who rose from difficulties, proved to us that there is no dead end in life — only new starting points. With flexible plans and sincere services, Xixiangfeng Group has helped countless ordinary people like Xiaobai, who were temporarily down on their luck, realize their dream of owning a new car and accompanied them to a broader future. Here, a car is not just a means of transportation, but a key to restarting life — because Xixiangfeng firmly believes that as long as you’re heading in the right direction, no matter how far the road is, you’ll eventually arrive.
The Cement Isn't Dry, the Wheels Roll On: A Contractor's New Car and New Lease on Life
In the old street of Huotong Town, Fujian Province, Lao Chen, a construction contractor, stands in front of the outer wall of the Huotong Historical and Cultural Museum. His rough palm gently strokes the lines of the cement paint, as if caressing a frozen period of time. "We used to do the real stone paint on this outer wall. We handle both interior and exterior work, and we also do this kind of cement paint. Since I started contracting, the most meaningful project to me is this cultural museum," he says with a long-lost sense of pride in his voice, as if that wall is a medal of his half-life.In this episode of Happy Encounter User Endorsement, let's get close to Lao Chen, the construction contractor, and learn about his story from cement walls to the steering wheel.Twenty years on the upswing, and the sudden quiet windLao Chen was born in the 1980s. He started carrying paint buckets with a master craftsman when he was a teenager. Catching up with the era of infrastructure boom, he led his construction team to move between high-rise buildings and factories. "In the first few years as a contractor, I made good money. I could earn almost 300,000 to 400,000 yuan after finishing a building," he recalls. Cement painting is his craft and the foundation for supporting his family. However, in recent years, the cold wind in the industry has been more biting than imagined - there are fewer projects, and payments are slow. In the most difficult times, this once "Boss Chen" even had no work for several months.We asked Lao Chen if doing decoration work was tiring. "Of course it is. How can a worker not be tired?" he grins, with several deep lines squeezing out at the corners of his eyes. "For the sake of our family, we'll do whatever it takes. If you have nothing to do, the pressure is even greater." For the sake of his wife, children and family, he gritted his teeth and refused to change his career: "Our industry won't collapse or anything. For example, this year may be a bit tough, but after these one or two years, if we get through it, we'll be okay. We've been doing this decoration and cement painting work for almost 20 to 30 years."A car, also a corner to catch one's breathWhen talking about cars, Lao Chen's brows finally relaxed. He bought his car from Happy Encounter Group. "I saw it online, and we thought it was more convenient here," he says. For him now, this car is not only a tool for making a living, but also a safe haven for his emotions. "Anyway, since I bought this car, sometimes when I'm in a bad mood, I'll sit in the car, play some music at a low volume, and just stay quiet for a while. It's nice."During the industry downturn, the low-threshold car purchase plan became a "timely rain" for Lao Chen - no need for a large down payment, the monthly payment pressure is manageable, and even the repayment method can be flexibly adjusted. He tells us that this car has given him more dignity when running around construction sites, and more importantly, it has made him believe that no matter how hard life is, as long as he holds the steering wheel in his own hands, he can still move forward.Cement paint may fade, but life must go onLao Chen's story is a microcosm of countless ordinary people who rise and fall in the tide of the times. Industries have their ups and downs, but life must go on. Happy Encounter's car purchase plans are helping many people like Lao Chen maintain the rhythm of life even in temporary setbacks.As Lao Chen says: "For the sake of our family, no matter what, we must persist in doing this decoration work." And the significance of low-threshold, low monthly payment car purchases may lie in this - it supports not vanity, but the dignity of ordinary people to hold on. Cement paint may fade, but as long as we can hold the steering wheel, life will always have the next surface to smooth out.
Mr. Lin, the Entrepreneur: The
A Hardcore Life Doesn't Need to Wait! Entrepreneur Mr. Lin's "Speed and Passion" with the Off-road Vehicle"Does buying a car improve the quality of life or add to the burden?" For Mr. Lin, a young entrepreneur, the answer is obvious. Standing in front of the camera, he patted the Beijing BJ40 beside him and smiled, saying, "Happiness is just like stepping on the accelerator. You won't know how great it feels until you do it!" In this issue of "Users Endorse Xixiangfeng", we paid an in-depth visit to this hardcore off-road vehicle owner, Mr. Lin, and listened to his deep connection with Xixiangfeng.A Love for Off-roading while Taking Care of the FamilyQ: I see that the car you picked up is a Beijing BJ40, which is really cool. Why did you choose this car at that time?A: It looks good. I personally like the off-road space, and it's also quite comfortable for my family members to sit in.Q: Then, what do you use the car for after buying it?A: There are quite a lot of uses for the car. I use it for commuting to and from work on weekdays, and also for going out with my family, such as for vacations and trips.Q: Just now, I was chatting with my colleague about whether there is more joy or more burden in buying a car. What do you think?A: There is definitely more joy. The earlier you buy, the earlier you can enjoy it. Haha. There are definitely some burdens, but where there is pressure, there is motivation, right? A Rational Choice under Credit LimitationsQ: The monthly payment for the installment car purchase through Xixiangfeng is a bit higher than that of a mortgage. How did you consider this at that time?A: Because I did some business before and my credit record was a bit damaged, I couldn't get a loan anymore. I think as long as the company is legitimate, I can accept it.Q: Then, why did you choose Xixiangfeng at that time?A: Xixiangfeng has been in business for almost twenty years. It's a big platform with guarantees. A Trusted Choice: The Quality Service of XixiangfengQ: Then, what do you think is the most trustworthy aspect of Xixiangfeng for you?A: I think what attracts me the most is the brand and reputation of Xixiangfeng. Because they have had a good reputation for so many years, it shows that they have many standards in terms of service and products, so I feel more at ease.Q: How was your car purchase experience at that time?A: The salesperson was very professional. They also recommended a suitable plan for me at that time, and the approval process was very fast, which saved me a lot of trouble. Finally, Mr. Lin placed high hopes on Xixiangfeng: "I heard that Xixiangfeng went public at the end of last year. Congratulations! I hope that Xixiangfeng can move forward bravely and keep innovating, just like my Beijing BJ40! I also wish that Xixiangfeng can continue to maintain this level of professionalism and service, get better and better, and bring convenience and joy to more users." From Mr. Lin's story, we understand the hardcore life creed of entrepreneurs in the new era: The so-called burden is just the kinetic energy that has not been transformed yet; and the real joy is always hidden in the courage to pursue dreams without hesitation. Just as he said, "The earlier you buy, the earlier you can enjoy it. Where there is pressure, there is motivation!" Just as the Beijing BJ40 rumbles through the rough mountain roads, Xixiangfeng accompanies more and more users through the ups and downs of life. Those stories that were once labeled as "unable to get a loan" will eventually write a new annotation in the rolling of the wheels.
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